Sound is a great undiscovered country for business. Most organisations are blissfully unaware of their sound, and yet sound affects people deeply. Sound can change people's behaviour in almost any commercial environment, including offices, shops, showrooms, advertising, the internet, hotels, bars and restaurants. Research shows that appropriate sound can increase retail sales by over 30 per cent and triple productivity for some workers.
In Sound Business, leading sound expert Julian Treasure explains exactly how to predict these effects and take control of sound to improve almost every aspect of business. Combining the latest psychoacoustic theory, original thinking and practical tips for every application of sound, this is the first book to map this unexplored land of sound in business. The accompanying CD includes examples of applied sounds as well as field recordings that show how not to sound.
To receive a FREE PDF CHAPTER of Sound Business describing all the main types of sound and many of their effects on people, just enter your email address below!
Sound Business web resources
For sample book content, discussion and file up/downloads go to the Sound Business wikispace. For interaction, votes, links and other content go to the lens. For merchandise with the slogan 'sound affects!' go to the shop. To buy the book, go to Management Books 2000 or any good bookshop.
About the authorJulian Treasure is Chairman of The Sound Agency, the world's leading sound consultancy. He has over 25 years' experience in business, marketing and sound, working with clients such as Marks & Spencer, BAA, The Body Shop, InterContinental Hotels Group, Tesco and Unilever. Find him on Ecademy, LinkedIn or Xing.
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